5 mistakes new wax melt users make
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Custom Crafts & Scents · Content Pack
Week of April 27 — Content Dashboard
7 carousels (42 slides + 7 PDFs) · 7 daily stat singles · organized by publish day.
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📚 Carousels
7 multi-slide posts. Each ZIP includes all slides as PNGs + the full PDF.
The reed-stick truth: 4 things every diffuser brand hides
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Reed diffuser vs candle vs wax melt — which one for YOUR room?
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Mother's Day gift guide — $25 bundles she'll actually love
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Spring scent map — which fragrance for which room
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What sold out at the popup this weekend (FOMO recap)
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Why your house doesn't smell as good in April (humidity science)
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📊 Daily Stat Singles
Single-image posts — one for every day of the week. Pair with the day's carousel for a 1-2 punch.
Monday Apr 27
1 snap bar = 3 sessions
8 dollars · 24 hours of throw · 3 different rooms
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Tuesday Apr 28
Flip your sticks weekly.
Same bottle. Same oil. Instant 25% stronger throw.
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Wednesday Apr 29
33,100 people Google 'reed diffusers'
every single month. Most pick the wrong one for their room.
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Thursday Apr 30
11 days to Mother's Day
Wrapping closes Wednesday. Ship-by-Friday is automatic from Northpoint Mall.
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Friday May 1
Friday Scent of the Week
Coastal Cottage Reed Diffuser · most-saved reed on our IG, ever.
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Saturday May 2
Today at the Northpoint popup
Open 11 AM → 7 PM · Saturday only · Free wrap with any $30+
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Sunday May 3
"It actually smells like a vacation."
— Sarah, repeat customer · Escape to Paradise oil
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